Todd Smith Fitness
Train smarter not harder
Todd Smith Fitness is a brand dedicated to helping people achieve their fitness goals through a structured method and a supportive community. The website redesign focused on reorganizing content to clearly present the training approach and offerings while reinforcing a sense of strength and inclusivity. I worked as a UX and UI designer and Webflow developer.
Starting point
The previous Todd Smith Fitness website lacked a clear structure to effectively communicate the training method and offerings. While the brand emphasized strength and community, the digital presence didn’t fully reflect these core values. The challenge was to reorganize the content to create a more engaging and intuitive experience, making it easier for visitors to understand the approach while reinforcing a sense of inclusivity and motivation.
Approach
The redesign focused on creating a structured and engaging digital experience that clearly communicates Todd Smith Fitness' method and offerings. A refined information architecture made the content more intuitive, guiding users effortlessly through the site. Bold typography, strong visuals, and a modern layout reinforced the brand’s identity—balancing power with approachability. Thoughtfully designed UI interactions and a seamless Webflow implementation ensured a smooth and dynamic experience, making it easy for users to connect with the community and take action
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Impact
The redesigned website strengthens Todd Smith Fitness' digital presence, clearly communicating its method and fostering a sense of community. Visitors can now navigate effortlessly, understanding the offerings at a glance and feeling encouraged to take the next step. The bold, modern aesthetic reinforces the brand’s identity, while the improved structure ensures a seamless user experience. The result is a website that not only attracts new members but also deepens engagement with the existing community.
"Working with Lia was an absolute pleasure. She quickly understood our vision and translated it into a website that not only looks incredible but also clearly communicates what Todd Smith Fitness is all about. The process was smooth, collaborative, and efficient—exactly what we needed."
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