Ebike Center
Accelerating Growth Strategy
Ebike Center is a Finnish e-bike specialist founded in 2023 with an online store and stores in Vantaa, Oulu and Tampere. The teamworked on refining the brand’s digital strategy by enhancing the website’s structure, optimizing content for SEO, and improving the overall user experience. The result was a seamless, high-performing e-commerce platform that not only increased organic traffic but also quadrupled sales.
17 %
Ebike Center’s market share growth in organic searches for electric bikes in one year (2024)
+300 %
Ebike Center’s growth in turnover in one year (2024)
Top 3
Ranks among the top three organic search results for the most important search terms.
Starting point
Ebike Center had a strong product offering but struggled to differentiate itself in an increasingly competitive market. The existing digital presence lacked clarity, making it difficult for potential customers to find relevant information and confidently complete a purchase. The website’s structure did not fully support SEO best practices, limiting organic visibility. Additionally, the user experience was not optimized to guide visitors through the decision-making process, resulting in missed conversion opportunities.
Approach
The approach combined branding, UX design, content restructuring, and performance-driven digital marketing. The website was redesigned with a clear information hierarchy, ensuring an intuitive user experience that helped visitors find the right products quickly. SEO-focused content restructuring improved search engine rankings, making the site more discoverable to potential customers. Strategic performance marketing campaigns targeted the right audiences, driving qualified traffic to the site. Throughout the process, we emphasized persuasive design elements, guiding users toward conversion while reinforcing trust in the brand.
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Impact
The results exceeded expectations. Ebike Center’s sales quadrupled, proving the effectiveness of a well-executed digital strategy. The improved website structure and optimized UX led to higher engagement and conversion rates, while enhanced SEO efforts increased organic traffic. With a stronger digital presence and a user-friendly experience, Ebike Center successfully positioned itself as a market leader, setting the foundation for continued growth. This collaboration work demonstrated the power of a strategic and user-centered approach to digital growth.
“Working with Hopkins and hasan & partners has been a major turning point in the Ebike Center’s growth story. The professionalism and commitment of both partners not only supported our ambitious goals, but also exceeded our expectations.”
